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If you are a regular internet user and business owner, you’ve probably read about digital transformation somewhere. But what is it, and should you care? Digital transformation is the use of digital technology to transform the way a company operates and the way it services its customers. It also refers to any number of strategies […]
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Have you ever associated a sound or jingle with a company or product? Big brands know the powerful effect of branded sound, and that’s why you always think of products from companies like Sony, Samsung, Microsoft, and others when you hear certain sounds or melodies. Our digital marketing agency has a team of experienced music […]
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There’s no doubt that videos and animations are great for business. After all, video is the best format that businesses can use to share their stories and showcase their products. People spent most of their online time watching videos, regardless of the platform they use, which also means video is the right format to promote […]
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One of the things that will help any business thrive in the digital era is good written communication. Being able to communicate in letters is vital, even more so for businesses. This is because digital businesses inevitably do most of their customer engagement on screen through blogging, social media posts, and emails. Good copy for […]
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If you run a business, or own a brand, or have anything to sell, then you know how important it is to have an online presence, especially after the pandemic hit. Now, having an online presence is the bare first step; anyone with an internet connection can create a social media profile, even a website. […]
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How important is brand identity for a business? We’d say its plenty. Without a recognizable brand identity, a business is doomed to obscurity among the thousands of businesses that fail every year. Even if you have the perfect product, you won’t last long in any market if you are not able to stand out from […]